Mr. William Moore from Doorstep Delivery in Orlando, took some time out of his busy schedule to explain a little bit about a very unique service that his company offers to residents in the Orlando area.
Fresh made foods from your favorite restaurants delivered to your door, piping hot and delicious.
The interview is posted below.
What made you want to start your own business?
My biz partner and I used to work in an office on Sand Lake Rd that didn’t allow for us to leave for lunch. The only choices were pizza or chinese and we couldn’t believe there wasn’t a better solution. We quit our job and decided to start up Doorstep Delivery.
What sort of training did you have before going into business?
I run another business called Rollins Rentals (www.rentinwinterpark.com) where my other business partner and I buy homes and rent out to primarily Rollins students (our Alumni school). This gave me training in running a business, but had no real restaurant or delivery service experience other than I used to wait and bus tables growing up for my summers.
Who is your ideal customer?
Anybody that eats food and would rather have it delivered than dine-in. There are many reasons that keep people from being able to go into their favorite restaurant to eat, such as not being able to leave their office like was the case with me. We provide these people with the convenience of having the food delivered so they can still eat what they want from their favorite restaurants. We service corporate clients, residential/families, disabled/handicapped, people who can’t drive (DUI, etc), and even the hungover crowd. We are continually entertained by the types of people we service and the reasons for their orders 
.
What do you consider your biggest weakness or area of opportunity that you would like to explore?
Finding the perfect balance of having the right amount of drivers on the road for the amount of orders we get is one of our biggest challenges. Many factors affect how many orders we get that day, including weather, time of day, day of week, etc. And even these aren’t consistent. Our drivers are independent contractors who get paid per delivery plus tips, so when we are overstaffed, some drivers don’t make money that night and quit. This causes us to constantly be hiring and training new drivers. On the other hand, when we are understaffed and get a ton of orders, the customer suffers in that they get their food late and we have to bump our delivery times way up which deters them from placing the order.
How are you improving on that weakness or taking advantage of that opportunity?
We have completely revamped the process over the last 6 months and have a much better system in place. It seems to be working much better
Do you own your business or is it a franchise?
Own
When did you first develop your business plan?
6 years ago
What advice do you have for someone who is considering starting a business in your industry?
We sell franchises and are the #1 delivery service in the country in terms of total food sold. We have a fantastic system that has been developed over a long period (our partner started his first RDS in Gainesville 14 years ago). I can honestly say that we are unmatched in what we can offer someone looking to start one of these and give them the best shot at success.
If you could change one thing about your businesses day-to-day routine, what would it be?
Ha, play more golf. Sadly there is little time for that, but one day…
Any new specials, coupons, incentives to visit, you want to tell your customers about?
Yep, first time customers can use the coupon code “FirstTimer” and we offer $2 off delivery at happy hour (normally $4 – $7 for call in) “Hh2off”
If you had a chance to say one thing to a brand new customer, before they walk in the door, what would it be?
Thank you so much for deciding to give us a try. Our goal in life is to give people just like you the choice of ordering your favorite foods and having them delivered instead of always being stuck with the choice of just Chinese or Pizza (though we offer those to). If you don’t have a great experience, we want to hear about. Likewise, if you have an awful experience, we want to hear about it, as we are continually working hard every day to improve our service and offer a better end product to the customer.
Thanks!
William Moore
